Partnership proposal · Mercado Libre México

One AI layer. Two ways to work with us.

Turn automotive image quality into a new marketplace revenue layer.

Your automotive sellers do not all work the same way. A dealer group photographs its own inventory. A private seller has already uploaded three phone photos and will not do it again. So we propose two models — one for each reality, each with its own credit pool and its own API workflow.

300–500k

Listings per month

Across Latin America — your estimate

2

Credit pools

One per seller segment

+24%

Additional marketplace revenue

What autolina earns reselling autofox to its own dealers

?

Which of your seller segments would you want to serve first?

02

The two ways

Pick the workflow. The technology is the same.

Two delivery models, multiple packaging options. The dividing line is the workflow, not the size of the seller — a small dealer can work professionally, and a large group may only want to improve photos it has already uploaded.

Way 1Vehicles Credit Pool

Controlled capture workflow

Medium and large dealerships, dealer groups and professional sellers

You buy vehicle credits in advance and sell the service on to dealerships. The dealership captures its own inventory — in the autofox app or by web upload — and the finished images transfer automatically into the listing.

You buy: Vehicles Credit Pool
Billed on: Vehicle level
Seller buys from: Mercado Libre
Capture: App or web upload
Transfer: API or FTP

Way 2API image packages

Frictionless listing enhancement

Small dealerships, occasional sellers and private sellers

Inside Mercado Libre, a seller clicks on a vehicle they have already listed and optimizes the photos they uploaded — five images, or ten. No app, no re-shoot, no second tool.

You buy: Image credits
Billed on: Image level
Seller buys from: Mercado Libre
Capture: Already uploaded
Transfer: API only

Mercado Libre decides how to package it

Stand-alone add-on
Monthly dealer package
Premium listing bundle
Enterprise dealer package
Introductory credits

autofox pricing stays credit-based. How the service is packaged, priced and presented to your sellers is yours to decide. Way 1 credits count vehicles, Way 2 credits count images — both drawn from one balance.

03

Products & price list

Two products, two image tiers, and video.

StudioPro standardises the presentation, VisualPlus adds premium retouching. Click = 16 images, Conversion = 32. Drag to compare.
See the full product presentation →

Entry · per vehicle

StudioPro

Professionally presented

Before After

Perfectly presented.

What’s included

Perfect AI cut-out in studio look
Digital 3D showroom with realistic shadow
Interior & exterior mirror neutralization
3-stage quality control
Dealer branding on the showroom backdrop

Click16 images

Conversion32 images

Photo appWeb uploadShowroom includedAPI-ready

Premium · per vehicle

VisualPlus

Maximum sales impact

Before After

More clicks. More inquiries. Less standing time.

What’s included

Everything from StudioPro
Reflections intelligently reduced on paint and glass
Lighting optimized
Contrast optimized
Holds up against brand guidelines

Click16 images

Conversion32 images

Photo appWeb uploadShowroom includedWay 1 only

Add-on · per video

Video Ads

A ready-to-post ad generated from the same images — in 15 or 30 seconds.

Four formats — 1:1 and 4:5 for feed, 9:16 for Reels and TikTok, 16:9 for web
Four templates, dealer colours and logo
Vehicle data added automatically
Automated distribution via Zapier or n8n
All music fully licensed — cleared for commercial use

15-second example 30-second example

04

The most underestimated lever

Better photos don't just look nicer — they get clicked.

More views lead to more leads, which lead to a faster sale. Independent market research confirms that image quality and quantity materially influence listing engagement. The exact impact on Mercado Libre should be validated in a pilot.

Market evidence — independent research

+211%¹

More listing views

Listings with 11+ photos vs. 10 or fewer

+349%²

More click-throughs

Custom photos vs. stock images on used / CPO

32%³

Faster to sell

Professional vs. amateur photography

autofox evidence — our own customer and test data

+62%

More click-through

Same vehicle, with autofox photos — autofox measurement, not third-party audited

Pilot

Mercado Libre validation

The effect on your listings is established in a controlled pilot, not assumed from these figures

Sources

Cox Automotive / AutoTrader listing performance data — 11+ photos generate up to 211% more VDP views.
AutoTrader merchandising study — custom photos lift used/CPO click-throughs by 349% vs. stock images.
AutoTrader research — listings with professional photos sell ~32% faster than amateur photography.

05

Proof

The reseller and bundling model is already proven.

Switzerland's leading car marketplace Full case study →

autolina’s key innovation was the packaging — not a different pricing model. They combined autofox into their own listing and premium products and sold the bundle to their dealers. Switzerland is a fraction of Latin America’s size; the structure is the same.

+24%

Additional revenue

Dealer-services revenue, as reported by autolina

How the marketplace earns it

One bundle, not two invoices. autolina folded our processing into their own listing and premium packages.
The dealer buys from autolina. No second vendor, no second contract, no second bill.
The spread belongs to the marketplace. autolina sets the package price; the credit draw is their cost of goods.

132%

Net revenue retention

Active reseller customers

2,000+

Active dealers

20,000+

Vehicles a month through autofox

24

Images per vehicle, on average

Around 480,000 images a month

90,000+

Vehicles listed on autolina

Proven with autolina

Reseller distribution
Product bundling
Dealer monetization
Credit-based consumption
Marketplace-controlled retail pricing

Proposed extension for Mercado Libre

Native in-listing optimization
Per-image monetization
Private-seller workflow
Marketplace-scale API integration

“autofox is not software for us — it's infrastructure. It has fundamentally changed how we market vehicles and enabled us to offer premium services that our dealers love and are happy to pay for.”
autolina management

06

Mexico today

Your sellers are already our customers.

Potential launch cohort

These three are live autofox accounts — and they sell on Mercado Libre. The same dealer groups, paying two companies separately for what could be one bundled marketplace product.

Grupo Autofin

Mexico · dealer group

Vehicles / month: 1,000
Locations: 56

GoCar

Mexico · used-car retailer

Vehicles / month: 350
Locations: 16

Audi Center Pedregal

Mexico City · franchised dealer

Vehicles / month: 200
Locations: 16

1,550

Vehicles a month, these three alone

88

Locations across Mexico

0

Untapped marketplace revenue — none of it reaches Mercado Libre today

?

The demand is already proven. A partnership brings the customer journey, the billing and the value creation into the Mercado Libre ecosystem — and these three are a low-risk launch cohort.

07

The two workflows

One starts outside. One never leaves your platform.

08

Credit pools

One balance. Every seller.

Start with a starter pool and move into larger pools as seller adoption grows. The pool price is set by Mercado Libre’s total volume, not by the size of each individual seller — so you can extend enterprise pricing to the long tail while keeping control of the retail offer.

Way 1Vehicles Credit PoolMedium and large dealerships

Pool	Credits	Per credit	Investment
Starter	10,000	4.61	46,100
Growth	25,000	4.37	109,250
Scale	50,000	4.17	208,500
Enterprise	100,000	3.96	396,000
Strategic	250,000	3.44	860,000
Universal	500,000	3.13	1,565,000

What one credit buys

Product	Images	Credits	Cost / vehicle
StudioPro Click	16	1.00	4.37
StudioPro Conversion	32	1.43	6.25
VisualPlus Click	16	1.43	6.25
VisualPlus Conversion	32	2.14	9.35

One credit equals one vehicle in StudioPro Click; other products draw more, in proportion to their price. Cost shown at Growth level.

Way 2API image packagesSmall dealers and private sellers

Package	Images	Per image	Investment
API-100	100,000	0.34	34,000
API-250	250,000	0.31	77,500
API-1000	1,000,000	0.28	280,000
API-2500	2,500,000	0.24	600,000
API-5000	5,000,000	0.22	1,100,000

What a listing costs you

1.40

A 5-image listing

2.80

A 10-image listing

One image, one credit — no conversion needed, because Way 2 delivers a single product. USD from the API-1000 package; you set the package and the retail price.

Worth knowing

Processing over the API is fully automated. There is no manual quality check and no retouching, and VisualPlus is not available over the API. That is what allows the per-image price, and it suits a seller who uploads five phone photos and expects a result in seconds.

?

Pool prices are per credit and fall as the pool grows. Credits are valid for 24 months, can be topped up at any time, and the balance is visible in the portal.

09

Your opportunity

What each way is worth to you.

Commercial model

Listings per month 400,000

Share converted 5.0%

Images per optimization 5

Your tier — you can change it any time

Dealerships on the programme 500

Product the dealer uses

Your credit pool

—

Your price to the dealer

Leave empty to use our recommended retail price — based on autofox Mexico list pricing and the selected tier. Mercado Libre sets the final seller-facing price.

Your image pool

Your price to the seller

Vehicles / month

20,000

Packages / month

20,000

Marketplace revenue / month

—

Gross reseller contribution / year

—

Contribution / month

—

Contribution rate

—

Per dealership / month

—

Your credit spend / month

—

?

Contribution is revenue minus the autofox credit cost only. Your support, payment, marketing, refund, tax and sales costs are not deducted — and the conversion share is an assumption. Treat this as the shape of the opportunity and validate it in a pilot.

10

Partnership support

You don't sell this alone. We sell it with you.

A reseller model only works if your team can position the product and your sellers hear about it. Both are our job as much as yours — here is what we put behind it.

Go to market together

Joint newsletter campaigns

Co-branded mailings to your seller base. We write and design them, you own the audience and the send.

Lead generation campaigns

We support campaign strategy, creative production and execution under your approval and brand-governance process. No agency in between.

Campaign creatives & templates

Ready email sequences, social templates and demo assets — co-branded, ready to send, no production needed.

White-label sales presentation

Our interactive sales pitch at growth.autofox.ai — eleven slides with presenter notes and a language toggle, rebranded to Mercado Libre for your own team.

Enable your team

Sales training

Product sessions so your team can position autofox with confidence — what it does, who it suits, what it replaces.

Sales certification

A certification built around our products, including objection handling for the questions dealers actually ask.

Joint sales meetings

We join your calls — especially on large opportunities and through the ramp-up phase, until your team wants the room to itself.

Dedicated partner support

A named launch manager and one technical contact — not a ticket queue. Defined SLA, support escalation path, monthly performance reporting and a quarterly business review.

?

Which of these would matter most in your first ninety days — enabling your sales team, or generating demand among your sellers?

11

Operating model

Who owns what.

You own the seller. We own the processing. The partnership works because the boundary is clear from day one — including for the dealers who are already our direct customers.

Mercado Libre

Seller relationship
Product packaging
Retail pricing
Billing to the seller
First-line commercial contact
Final publication policy
Marketplace moderation

autofox

AI processing infrastructure
API availability and SLA
Technical onboarding
Second-level support
Usage reporting
Processing-quality monitoring

Joint

Pilot design
Seller activation
Campaign planning
Product roadmap
Quarterly KPI review
Escalation management

Our commitments to the channel

Sellers who come through Mercado Libre are commercially yours
No direct autofox acquisition of partner accounts
Data limited to billing, operations and reporting

autofox already serves dealers who sell on Mercado Libre. These commitments make sure the partnership builds your seller relationships rather than competing with them.

12

Next steps

Choose a way, then four steps.

1

Follow-up call

Walk through both ways and confirm which segment to serve first. Both can run in parallel, but one has to go first.

Mariano · Ricardo

2

Documentation package

API documentation and Swagger access, both workflow specifications, marketplace references, performance metrics.

autofox → Israel

3

Technical workshop

Scope both workflows. The priority is the automatic transfer in Way 1 — that is where it either works or fails.

Israel + autofox

4

Pilot, 60–90 days

One country, one segment, a fixed volume. Go / no-go on four criteria: technical stability, seller adoption, positive unit economics and no material trust & safety cost.

Joint

Phase 1

Way 1 first

Demand is already proven, shared customers exist, development effort is lower and revenue per dealer is higher.

Phase 2

Way 2 after validation

Native optimization on a controlled cohort, with preview, consent and an A/B test before wider release.

Phase 3

Hybrid

Professional dealers on Way 1, the long tail on Way 2 — one balance, one reporting and packaging logic.

?

Swagger access, the counting logic for both package types, VIN matching and metadata handling are ready for Israel’s team — we can walk through them in the technical workshop.